Most online marketers know that Social Media is extremely important when it comes to branding and customer engagement. Over the past decade it’s become a great way to drive online users to your new content, products and services;. It’s one of the best ways to keep online users engaged with your brand.
Social Media Optimization (SMO) is similar to Search Engine Optimization (SEO), but focuses on the optimization of Social Media channels, not search channels. An SMO strategy can determine how effective your social media activity is in terms of increasing awareness of your business, products or brands.
Managing and maintaining a social media marketing program can be very time consuming and expensive business activity. In fact, your targeted consumers and clients might not even be using the same social media channels that you’re creating content for on Facebook, Twitter, Instagram, YouTube, Google+ and more. If your not efficiently reaching your audience, you’re likely not seeing a positive ROI on your Social Media activity.
The experts at Interactive Arts can help you identify the most popular social media channels that your customers are using. We can also help you setup and optimize your business pages on social media platforms. Most importantly, we can help ensure that your social media activity is being utilized in the most efficient manner and generating a positive return on investment (ROI).
Our SMO services include: Audits, Strategies, Implementation and Measurement. Contact us today for more information.