Often called “Search Engine Marketing” (SEM). In today’s digital marketing world though, “Search Marketing” involves more than just traditional search engines like Google, Bing, Yahoo, etc. Today, search tools can also be found on third party sites like Facebook or Yelp, mobile applications, online business directories and other popular digital marketing channels.
Search is an extremely popular activity for today’s online consumers who are trying to locate goods and services. In fact, a November 2014 study found that 60% of today’s shoppers are begin their research with an online search when looking for products or solutions (read here).