PPC (Paid Search Advertising) is an effective online marketing option that can quickly bring more visibility of your business on the search engine results page. This helps generate more traffic to your website. It’s an especially effective option when you need to quickly appear on the search engine results page or have online campaigns that change frequently.
The downside to paid search is that (as the name indicates) it costs money and if done incorrectly, it can cost you a large amount of money. This happens frequently when less experienced PPC Specialists are involved.
What is PPC?
PPC (pay per click) is a marketing term that’s loosely applied to a variety of paid search bidding options. These bidding options include:
- CPC (cost per click)
- CPA (cost per acquisition)
- CPM (cost per thousand impressions)
There are other bidding types as well, but CPC is the one most often used for a paid search campaign. When you create a CPC campaign you agree to pay the advertising provider/network (Google, Facebook, Bing, etc) a certain dollar amount each time someone clicks on your paid search advertisement.
Interactive Arts, LLC has been successfully launching PPC campaigns since 2003. The simple truth is that we know how to get under the hood of Pay-Per-Click Advertising. Contact Us today for a free consultation.