Often called “Search Engine Marketing” (SEM). In today’s digital marketing world though, “Search Marketing” involves more than just traditional search engines like Google, Bing, Yahoo, etc. Today, search tools can also be found on third party sites like Facebook or Yelp, mobile applications, online business directories and other popular digital marketing channels.
Search is an extremely popular activity for today’s online consumers who are trying to locate goods and services. In fact, a November 2014 study found that 60% of today’s shoppers are begin their research with an online search when looking for products or solutions (read here).
Our Search Marketing Services
When implemented correctly, Search Marketing will improve the visibility of your business or service on the search results pages. This will produce more traffic, leads and sales. It will also improve the awareness and branding of your business or service.
The Rules Are Constantly Changing
The rules are constantly changing in the Search Marketing world and keeping up with them can be a full-time job. An experienced Search Marketing professional will have greater insight, knowledge and awareness of emerging trends so that you can reach your online business goals in a cost effective manner.
The professionals at Interactive Arts, LLC can help you generate more traffic to your website and produce a higher percentage of conversions. Contact Us today to get your Search Marketing initiatives started!