Do You Really Understand Your Online Consumers?
For most online marketers, creating a personalized online experience is a top priority. But, are they really providing the BEST online experience that will allow their web site visitors to achieve their online objectives and goals?
Even today many web marketers take a single approach in terms of establishing and defining what a personalized online experience should look like. Using a single approach, these web marketers then go on to create elaborate AND very costly initiatives which only serve a select group of online visitors.
Understanding the fact that each and every visitor to your web site has a different objective in mind will be the key to achieving long term success. For example, let’s say a visitor just needs information about a single product but they can’t even find this product on your home page? Are you really providing them with the best personalized online experience?
Consumer behavior really hasn’t changed all that much, even with the introduction of the internet. Yet it seems that many web marketers are easily distracted by emerging online solutions and networking options without first ensuring that they are providing their web site visitors with a personalized experience that provides the answers and solutions that they are seeking.
The Basic Consumer Buying Process
When you look at consumer behavior in general, the typical buying processes involve:
- Recognition of a Need (product or information)
- Search for Options (who has that product or information)
- Evaluate Options (what sounds like the best choice)
- Make Final Purchase Decision
- Determine Value of Purchase (are you happy with your purchase or information)
Are Your Web Site Visitors Achieving Their Goals?
Considering the above, can you honestly say that you know at what stage your web site visitors are at when they first reach your web site? Are you really providing them with a personalized solution that will help them achieve their goals at that specific moment in time?
Interactive Arts can help you define and create online campaigns that will cater to the needs of your web site visitors at various stages in the buying process. We achieve this through the time tested formula of Discovery, Marketing Campaign Design, Measurement and Continual Testing. This will help ensure that your online visitors are achieving their goals. Contact Us today for a free, no obligation web campaign survey.